Oh, being a Millennial. We have surely come to know the world much differently that our previous generations. We want everything faster, sleeker, and the most efficient. However, contrary to the popular belief, I like to think we still do value person relationships outside of the technological realm. We just use social media to update and keep touch when developing those face to face interactions aren’t possible.
The way that I would explain social media’s effectiveness in today’s business world is that it makes keeping in touch with your target audiences (and prospective audiences) easier. Now what business person would not want that?
I didn’t realize how social media could be effective to the real world until I took Public Relations classes here at GSU. I learned that we can disseminate information so quickly to our customers and to the press when we are linked in online. To be linked in means to be actively updating and participating in the social medias that people use nowadays, i.e. Facebook, Twitter, WordPress, Tumblr, the list goes on!
If you find one that your target’s and prospective’s use, make sure you have a dominant presence on that media. With the increasing availability and use of the internet, people are starting to expect more that companies will be in contact with them. This allows us to see if they like something or if they don’t, to inform about a new release or a modification/update to the company as a whole. People in today’s business world like to feel included and informed asap, and social media is the perfect place to achieve that goal.
If it intimidates you, start off slow. Sign up for an account on one website that you feel more comfortable with. Increasingly, over time, become more active on the page. With this practice, you will find your navigation skills flowing more freely and maybe then you could sign up for another site if you see necessary. Innovation never gets old!
